Flash is actually a brand name for software produced by
Macromedia that produces high-quality animation. Pretty
much everything you see on the Web that looks amazing
involving animation uses Flash. This includes high-end,
popular sites such as msnbc.com, which uses Flash on the
pop-up menu navigation bar.
But do all Computers Have the Ability to View Flash?
To view Flash animation on your computer, it's necessary
to have a Flash Plug-in. This is a small download that
now comes with all new versions of Windows since Windows
98 (for Mac users, since Mac OS 8.x). 89% of browsers
out there have Flash right now. That means 89% of the
viewers are ready to view Flash, with no downloading of
plug-ins necessary. Occasionally there will be a user
out there with a very outdated version of a browser who
won't be able to view Flash without getting the Plug-in.
This is why a good website will allow the user to opt
out of the Flash portion. Or, if your entire site is in
Flash, the user can choose to look at your site in quick-loading
Why Use Flash?
Effective use of Flash can make for a stunning and unmistakably
professional-looking website. There will be no doubt
your company is serious about attracting customers and
providing the best products or services available. A
good Flash designer can also integrate original Flash
designs with your company's logo or existing photos
to create a million-dollar look for your website.
What About Download Times?
Flash movies don't have to be huge, so they don't have
to take long to download. They can have preloaders so
they maintain their appearance even though someone might
have a slow connection. However, if you want to have
a really in-depth Flash movie with a lot of Flash animation,
you can give users the choice to skip over the Flash
and go right to the heart of your site (the quick-loading
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