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Case Study #2
Client: Real Estate & Finance Co.

Project Requirements:, a San Diego based full service real estate and finance company, was looking to develope a custom website targeting specifically the southern california real estate area. The client wanted a real estate section, finance section, and automated mls search. Another objective was increasing their natural search engine ranking while reducing the back-end resources needed to keep their listing current. The current manual process of uploading new home information and pictures had to be replaced with a user-friendly administration tool.

Fufilling the client's request, we added the real estate section, finance section, and automated mls search right away. However, after considerable research we decided to add the following sections to the site also: a beach section, a school section, and a golf section. This was done to increase local traffic to the site. We modified the targeted key words to ensure a substantial increase in quality visitors to the website. To reduce the efforts needed to keep the real estate posting current, we deployed a back-end administration tool that allowed any employee to easily upload their latest home information.

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